What is AVIF?
AVIF (AV1 Image File Format) is a next-generation image format developed by the Alliance for Open Media. It uses the AV1 video codec for still images, achieving efficiency far beyond JPEG.
For a detailed breakdown of how it compares to older formats, see our WebP vs JPG guide.
AVIF vs WebP vs JPEG
AVIF
~50% smaller than JPG
Best for high-quality photos and HDR support in 2026.
WebP
~30% smaller than JPG
Excellent middle ground with 96% browser support.
JPEG
Baseline
Universal compatibility but outdated compression.
Key Features of AVIF
- Transparency: Supports full alpha channel transparency.
- HDR: Supports 10-bit and 12-bit color depth for better dynamic range.
- Animation: Can encode animated images more efficiently than GIF or WebP.
Convert to AVIF for Free
Reduce your shopify store load times by 50% using AVIF. Learn how in our Shopify image optimization guide.