What is a Favicon?
A favicon (favorites icon) is the small graphic representing your brand in browser tabs, address bars, and search results. It's your website's smallest but most visible branding element.
Since Google began displaying favicons in search results, they have become a direct factor in Click-Through Rate (CTR). A crisp, recognizable icon helps your result stand out among text-heavy listings.
Why Favicons Matter for SEO
- Trust & Authority: Sites with professional favicons look more legitimate to users.
- Brand Recall: Users with 30+ tabs open can quickly find your site via the icon.
- Mobile Experience: When users "Add to Home Screen," your favicon becomes the app icon. Look at our Open Graph guide for similar social media optimizations.
Standard Favicon Sizes for 2026
You can use our Favicon Generator to create all of these automatically:
- 16x16: Legacy browser tabs
- 32x32: Standard desktop browser tabs
- 180x180: Apple Touch Icon (iPhone/iPad)
- 192x192: Android Chrome home screen
- 512x512: PWA splash screen (learn about image compression for these larger files)
How to Create a Favicon Free
- Select Source: Use a square image, preferably a PNG with transparency.
- Upload: Use our Favicon Optimizer.
- Generate & Download: We package all dimensions into a single ZIP file for you.